Are you thinking about opening an online store? Or, do you already have one? Whether you have a small online business or a big store, the manner in which you list your products leads to a dramatic impact on your sales.
Don’t just sell a product, you need to sell an experience. You yourself get excited about the features and specifications of your products. But the problem is that your target audience is not as interested in the mundane features and specifications - they just like to know what’s in the product for them. That’s why it is important that you highlight the benefits of your product’s features.
If you write a product description with your entire audience in mind, your descriptions become spiritless and you end up targeting no one at all. The best eCommerce product descriptions address your ideal buyer personally and directly. They create an impression at once. You write them as if you’re interacting with your audience by choosing the words that your ideal buyers use. This way you can attract them in the best manner, while communicating value and turning a visitor into a buyer.
A nicely written description is not just appealing but also provides complete information like:
What is the product used for?
Who the product is for?
How does it work?
What sets it apart?
Why should your target audience buy it?
Which problems and glitches does it help solve?
Realizing the fact that your customers cannot touch or feel the product. It is the description of your product that can identify and address their needs and expectations. Make sure you include every information they need to make a purchase. By doing so in an efficient manner, you can attract them and make them click that ‘Buy Now’ button right away.
When you write a product description-
Use adjectives that describe the item perfectly without the help of pictures. A description is not supposed to be long, it should just convey a little personality, include all the relevant information, and explain the most important features. Don’t forget to describe how it feels to touch the product if it is particularly tangible.
Appealing information about the product shouldn’t be written at the last. The USP of the product must be told to the visitors right away. One-of-a-kind items attract the attention and make visitors curious.
Use easy-to-scan bullet points
Increase font size to enhance readability
Entice web visitor with eye-catchy headlines
Include plenty of white space
Share your knowledge about the item you’re selling. Explain even the tiniest of details and tell interesting stories.
Delight your potential customers with seductive descriptions.
Write with enthusiasm because your passion for your product is contagious.
Consider the benefit that each feature of your product can provide.
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